1 Year Later... Is YouTube Organic Worth It?

  • January 6, 2020
  • BY ANIK SINGAL

Episode Game Plan:

In April of 2019, I interviewed Dan Lok about how he grew his YouTube channel. We took what we learned and hit YouTube HARD by releasing new videos every single day.

By November of 2019, we were able to DOUBLE our subscribers but are daily view count was not matching the growth of the channel.

So I decided to pull the plug...

Blitzing YouTube with Free daily content to dominate social media, does not work.

Well... at least it didn't work for us.

Just like most platforms, it has become a PAY to PLAY environment. It was costing too much time and resources from my team to keep producing content every single day.

Until I looked at the numbers inside of Google Ads (YouTube’s Advertising platform).

The cheapest audiences to target was YouTube subscribers and viewers of my channel. It was literally 40% cheaper than uploading a hot email list!

After I saw these numbers, I plugged YouTube right back!

But for 2020, I’m completely changing my YouTube strategy.

In this episode, I reveal the 3 different strategies you can apply to your YouTube channel. The strategy you choose will be determined by your personality, work ethic, and resources available to you.



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Meet The Host

Anik Singal
Anik Singal

Anik Singal is the founder and CEO of Lurn, Inc. and VSS Mind. He is widely considered, by the industry, as one of today's most successful digital publishing marketers. His specialties include profit-generating product launches, building backends and funnels, article marketing, search engine optimization, affiliate marketing and business management consulting.

BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He's an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in college at the University of Maryland, he was awarded Company of the Year from MTech and named Entrepreneur of the Year by the Hinman CEOs.

His digital publishing businesses generate over $20 Million/year in sales; and he has helped contribute to over $200 Million in online publishing sales (between his own products and his clients' businesses).

Today, Anik teaches people how to create their own online passion-based businesses. He then guides them through his step-by-step process to maximize profit and grow revenue. He has trained over 250,000 students around the world, many have gone on to become incredibly successful and true industry-leading experts.

Anik is also incredibly passionate about giving back. For nearly two decades, he has devoted his life to building schools around the world. He dreams of providing education to those who are not currently receiving that birth-right! As of today, Anik has been a key driver in helping build four schools in India. He plans to scale his mission globally, all through his non-profit organization, For All Our Good.