Episode Game Plan:
You’re in for a treat today…
Because today, we’re going to talk about how to scale YouTube ads.
And not just a little - I mean scaling to MASSIVE levels.
My guest is going to show me what it takes to scale my YouTube ad spend to $1 million a month!
The great thing about my guest is, he’s someone who puts his neck on the line and does things differently.
He oversees $100,000 a day of ad spend.
But here’s the deal…
It’s his money!
He manages this ad spend for other people – but what I love about him is he works off a CPA model. CPA stands for Cost Per Acquisition, which means he’s getting paid to find buyers.
He believes in his campaigns so much that he spends his money first.
Then the client pays him a certain amount and if the campaign loses, it’s on him and not the client.
That just shows the level of expertise and confidence he has in this area.
When I was ready to learn about YouTube ads, EVERYONE told me that Tom Breeze was the man to talk to…
So lucky for you, and me of course, I was able to get him on this podcast.
Tom is masterful when it comes to YouTube ads so if you need to listen to this episode two or three times to catch all the nuggets, feel free - I know I will.
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Anik Singal is the founder and CEO of Lurn, Inc. and VSS Mind. He is widely considered, by the industry, as one of today's most successful digital publishing marketers. His specialties include profit-generating product launches, building backends and funnels, article marketing, search engine optimization, affiliate marketing and business management consulting.
BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He's an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in college at the University of Maryland, he was awarded Company of the Year from MTech and named Entrepreneur of the Year by the Hinman CEOs.
His digital publishing businesses generate over $20 Million/year in sales; and he has helped contribute to over $200 Million in online publishing sales (between his own products and his clients' businesses).
Today, Anik teaches people how to create their own online passion-based businesses. He then guides them through his step-by-step process to maximize profit and grow revenue. He has trained over 250,000 students around the world, many have gone on to become incredibly successful and true industry-leading experts.
Anik is also incredibly passionate about giving back. For nearly two decades, he has devoted his life to building schools around the world. He dreams of providing education to those who are not currently receiving that birth-right! As of today, Anik has been a key driver in helping build four schools in India. He plans to scale his mission globally, all through his non-profit organization, For All Our Good.