Episode Game Plan:
R.I.P to Direct Marketing.
The old days of the one-way communication channels are dead.
And if that’s too dramatic for you, then I’m sorry
…but it’s true.
Directing marketing is the one communication from company to consumer.
How do most people respond to direct marketing?
In today’s consumer market, customers can interactive with our ads.
The power is in their hands and they decide how much to watch, whether to stay to the end, click skip or click the link on the ad. Based on what percentage of an ad the consumer watch, the marketer can make fine tune adjustments.
This is why I say direct marketing is dead and it has evolved into what I like to call Interactive Marketing.
The more you can engage the consumer, the more you can ask for responses and replies, the more you will get out of the marketing.
This increasing the experience and results of the consumer experience. The market has evolved - so your marketing must evolve too.
When you listen, you’ll hear how through interactive marketing and micro-commitments, I get 70+ of the top marketers committed to a launch that won’t even happen for another 7 months!
My question is where can you apply interactive marketing in your strategy?
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Anik Singal is the founder and CEO of Lurn, Inc. and VSS Mind. He is widely considered, by the industry, as one of today's most successful digital publishing marketers. His specialties include profit-generating product launches, building backends and funnels, article marketing, search engine optimization, affiliate marketing and business management consulting.
BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He's an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in college at the University of Maryland, he was awarded Company of the Year from MTech and named Entrepreneur of the Year by the Hinman CEOs.
His digital publishing businesses generate over $20 Million/year in sales; and he has helped contribute to over $200 Million in online publishing sales (between his own products and his clients' businesses).
Today, Anik teaches people how to create their own online passion-based businesses. He then guides them through his step-by-step process to maximize profit and grow revenue. He has trained over 250,000 students around the world, many have gone on to become incredibly successful and true industry-leading experts.
Anik is also incredibly passionate about giving back. For nearly two decades, he has devoted his life to building schools around the world. He dreams of providing education to those who are not currently receiving that birth-right! As of today, Anik has been a key driver in helping build four schools in India. He plans to scale his mission globally, all through his non-profit organization, For All Our Good.