How I Made $3.8 Million in Affiliate Sales - The Complete Psychology Behind It.

  • March 2, 2020

Episode Game Plan:

Want to know HOW I generated $3.8 Million dollars in sales?

90% of the success was because I implemented a marketing strategy called "Event Based Marketing."

You may be asking, what in the world is Event Based Marketing?

I break it down into 3 Principles I apply to promoting... literally anything! It is applicable to any business model, product, or service!

The pudding is all in the psychology, It is all about guiding the potential buyer to commit to daily micro commitments that will inevitably lead to a sale during the Launch date. Most affiliates break down their campaign strategy in 2 phases, pre-launch & Launch...


In today's marketing environment, you need to keep it engaging, as if each day is a cliff hanger of your favorite HBO episode series.

I break down my Event Based Marketing strategy into 3 principles:

  1. NARRATIVE - I break down my campaigns into 6 stages! It is all about planting the seed in their minds, & nurturing the idea up through Launch.
  2. EXCITEMENT - Are you talking AT your audience or WITH your audience. This is the key difference between Direct & Interactive Marketing.
  3. GO ALL IN - "I am No Gambler." -Anik Singal

I was almost hesitant to not post this episode because some of my teammates thought it was too revealing, but I don't care about all that. I want to see my strategies put to action, all over the world!

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Meet The Host

Anik Singal
Anik Singal

Anik Singal is the founder and CEO of Lurn, Inc. and VSS Mind. He is widely considered, by the industry, as one of today's most successful digital publishing marketers. His specialties include profit-generating product launches, building backends and funnels, article marketing, search engine optimization, affiliate marketing and business management consulting.

BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He's an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in college at the University of Maryland, he was awarded Company of the Year from MTech and named Entrepreneur of the Year by the Hinman CEOs.

His digital publishing businesses generate over $20 Million/year in sales; and he has helped contribute to over $200 Million in online publishing sales (between his own products and his clients' businesses).

Today, Anik teaches people how to create their own online passion-based businesses. He then guides them through his step-by-step process to maximize profit and grow revenue. He has trained over 250,000 students around the world, many have gone on to become incredibly successful and true industry-leading experts.

Anik is also incredibly passionate about giving back. For nearly two decades, he has devoted his life to building schools around the world. He dreams of providing education to those who are not currently receiving that birth-right! As of today, Anik has been a key driver in helping build four schools in India. He plans to scale his mission globally, all through his non-profit organization, For All Our Good.